Black Hat SEO is what we call webmasters who want to cheat the system to get easy ranking in mainly Google SERP's. Quite frankly the other search engines hardly even matter anymore! Black Hat SEO sites promise the world and unscrupulous businesses will promise you anything to get a payment, so be vigilant when hiring a company to your SEO or you might find yourself that long after the check has been cashed, your sites is nowhere to be found!

White Hat SEO on the other hand is the time consuming, tedious task of daily building you network of healthy PR (Page Rank 3 plus) links. Constantly optimising your content for keyword density, while keeping user experience in mind. Using webmaster tools of all kind to diagnose slow sites, broken links and WC3 validity (this is debatable if Valid Code is that valuable.)  Spending time reading blogs and SEO sites like: SEO BOOK http://www.seobook.com  will get you on the right track to building healthy sites that will stay in search results for a long time!

Avoid These Black Hat Techniques!:

• Some unethical companies promise to get you to page one, guaranteed. Problem is they created thousand of spam sites with back linked keyword. Creating bad neighborhoods. You will find quick results with this, but once Google finds out your site goes into the dreaded Google sanbox of hell! to never be seen again!

Keyword Stuffing: Keyword stuffing makes article ineligible to humans and renders the page useless to users, thus hated by Google!

Doorway/Landing Pages: Created to fool the search bots and humans into going places they would not otherwise visit!Swith and Bait.